The Learn & Earn virtual lunchtime series takes place the second Tuesday of each month at Noon ET. Be on the lookout for our exciting upcoming speaker lineup and registration details in our electronic newsletters and on the KBA website and socials.
Date: Tuesday, July 14, 2026 Time: 12:00 PM ET Format: Live Zoom Webinar Cost: $25
As search technology rapidly evolves, attorneys must adapt to a landscape shaped not only by traditional search engines but also by AI-driven answer platforms. This program explores how law firms can strengthen their online presence in an environment where tools like Google and generative AI systems increasingly determine which firms are surfaced to prospective clients.
Dave Hendricks, Legal Internet Marketing Consultant and Owner of Attorney Marketing Network, will break down the relationship between Search Engine Optimization (SEO) and the emerging discipline of Answer Engine Optimization (AEO). He will explain how these strategies work together and what firms must do to ensure their websites, content, authority signals, and reputation are recognized and recommended by modern search platforms. Attendees will gain specific, implementable guidance on improving rankings, building credibility, generating meaningful reviews, and enhancing the off-site factors that influence visibility in today’s AI-influenced discovery process. The program is designed to equip participants with a clear and practical framework for staying competitive in a rapidly changing digital marketplace.
Register Here
This webinar has been approved in Kentucky for 1 CLE credit.
Recorded sessions are $60.
December 16, 2025
March 11, 2025
Catching Up with Pantsuit Politics
December 10, 2024
Rethinking Neurodiversity in the Legal Profession
November 12, 2024
Bourbon: Regulated from Grain to Glass
September 10, 2024
Ready to Win with Matthew Mitchell
August 13, 2024
Crystal Rogers Case Update with Shay McAlister
July 9, 2024
Judge Clifton B. Newman on The State v. Richard Alexander Murdaugh
Questions? Please direct all inquiries to Program Coordinator Caroline Carter, ccarter@kybar.org.